Zheyin (Jane) Gu
Orcid: 0000-0002-8166-0144
According to our database1,
Zheyin (Jane) Gu
authored at least 6 papers
between 2013 and 2024.
Collaborative distances:
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Bibliography
2024
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment.
Mark. Sci., 2024
2023
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market.
Inf. Syst. Res., 2023
2017
2015
Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products.
Inf. Syst. Res., 2015
2013
Mark. Sci., 2013