Zhehui Xiao

According to our database, Zhehui Xiao authored at least 2 papers between 2014 and 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2016

The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China.

Zhehui Xiao, Jinlong Zhang, Dekui Li, Bhubate Samutachak

Int. J. Serv. Technol. Manag., 2016

2014

Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example.

Dekui Li, Jinlong Zhang, Zhehui Xiao, Xiang Wu

Proceedings of the Thirteenth Wuhan International Conference on E-Business, 2014