Yvonne Hufenbach
According to our database1,
Yvonne Hufenbach
authored at least 8 papers
between 2011 and 2015.
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Bibliography
2015
Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow - What Remains to Be Done?
Int. J. Electron. Commer., 2015
2014
Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment.
Int. J. Electron. Commer., 2014
Offener Framework für Produktinformationssysteme zur Verbesserung der Verbraucherinformationen.
Proceedings of the IT-Standards in der Agrar- und Ernährungswirtschaft, 2014
2013
Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0.
Int. J. Bus. Intell. Data Min., 2013
2012
Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streams.
Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia, 2012
Der Mobile Network Enabler als Zukunftsszenario für den Mobilfunkmarkt - strategische und rechtliche Analyse.
Proceedings of the MMS 2012: Mobile und ubiquitäre Informationssysteme. Proceedings der 7. Tagung, 2012
2011
Wertschöpfung im Mobilfunkmarkt - Ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der Zukunft.
Wirtschaftsinf., 2011
Value Creation in the Mobile Market - A Reference Model for the Role(s) of the Future Mobile Network Operator.
Bus. Inf. Syst. Eng., 2011