Yung Ho Suh
According to our database1,
Yung Ho Suh
authored at least 8 papers
between 2004 and 2014.
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Bibliography
2014
Why do users switch to a disruptive technology? An empirical study based on expectation-disconfirmation theory.
Inf. Manag., 2014
2010
Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems.
Cyberpsychology Behav. Soc. Netw., 2010
2009
2006
Application of a Two-Level Self Organizing Map for Korean Online Game Market Segmentation.
Proceedings of the Structural, 2006
A Comparative Analysis of Clustering Methodology and Application for Market Segmentation: K-Means, SOM and a Two-Level SOM.
Proceedings of the Foundations of Intelligent Systems, 16th International Symposium, 2006
A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM.
Proceedings of the Artificial Neural Networks, 2006
2005
What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model.
Proceedings of the 2005 International Conference on Semantics, 2005
2004
Expert Syst. Appl., 2004