Yuanhong Ma

According to our database, Yuanhong Ma authored at least 7 papers between 2017 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Unveiling the impacts of performance-contingent incentivized reviews on subsequent supplementary reviews.

Yuanhong Ma, Zhong Yao, Jing Zhang, Pengfei Tang

Inf. Process. Manag., March, 2024

How social learning drives customer engagement in short video commerce: An attitude transfer perspective.

Dandan He, Zhong Yao, Thompson S. H. Teo, Yuanhong Ma, Wuhuan Xu

Inf. Manag., 2024

2023

Impacts of different interactions on viewers' sense of virtual community: an empirical study of live streaming platform.

Dandan He, Zhong Yao, Pengfei Tang, Yuanhong Ma

Behav. Inf. Technol., May, 2023

2022

How Does a Review Officer and Her Incentivized Contribution Affect the Review System?

Yuanhong Ma, Ran (Alan) Zhang, Zhong Yao

Proceedings of the 43rd International Conference on Information Systems, 2022

2021

Following the Flow: Exploring the Impact of Mobile Technology Environment on User's Virtual Experience and Behavioral Response.

Yuanhong Ma, Yunzhong Cao, Liangqiang Li, Jing Zhang, Addo Prince Clemen

J. Theor. Appl. Electron. Commer. Res., 2021

2019

Analysis of the E-commerce Competitiveness of Special Agro-products: A Case Study Based on the Western Sichuan Plateau.

Yunzhong Cao, Jing Zhang, Yuanhong Ma

Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, 2019

2017

Agro-products Consumer Initial T rust Formation Mechanism In the Social Commerce Context.

Yunzhong Cao, Yuanhong Ma

Proceedings of the 16th Wuhan International Conference on E-Business, 2017