Yu Gu
Orcid: 0000-0001-6216-3380Affiliations:
- Tsinghua University, School of Economics and Management, Beijing, China
According to our database1,
Yu Gu
authored at least 4 papers
between 2019 and 2023.
Collaborative distances:
Collaborative distances:
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2023
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Bibliography
2023
Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience.
Inf. Manag., July, 2023
2021
The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading.
Inf. Manag., 2021
2020
Interpersonal relationship building in social commerce communities: considering both swift guanxi and relationship commitment.
Electron. Commer. Res., 2020
2019
An integrated view of particularized trust in social commerce: An empirical investigation.
Int. J. Inf. Manag., 2019