Yu-Chun Chung

According to our database, Yu-Chun Chung authored at least 8 papers between 2011 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2021

Risk and opportunity for online purchase intention - A moderated mediation model investigation.

Shu-Hsien Liao, Da-chian Hu, Yu-Chun Chung, An-Pu Huang

Telematics Informatics, 2021

2019

Interactivity, engagement, trust, purchase intention and word-of-mouth: a moderated mediation study.

Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang

Int. J. Serv. Technol. Manag., 2019

Fault-Tolerant Visual Secret Sharing Scheme Using Meaningful Shares.

Yu-Chun Chung, Jia-Hao Ou, Justie Su-Tzu Juan

Proceedings of the IEEE 10th International Conference on Awareness Science and Technology, 2019

2018

Long live friendship? Relationships among friendship, trust and brand loyalty: a study of Starbucks.

Yu-Chun Chung, Shu-Hsien Liao, Wen-Jung Chang

Int. J. Web Based Communities, 2018

2016

A review of brand research (1990-2010): classification, application and development trajectory.

Wen-Jung Chang, Yu-Chun Chung

Int. J. Serv. Technol. Manag., 2016

2015

A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator.

Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin

Int. J. Serv. Technol. Manag., 2015

2013

What can influence the consumers' online word-of-mouth? An online gaming perspective.

Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang

Int. J. Serv. Technol. Manag., 2013

2011

The effects of psychological factors on online consumer behavior.

Shu-Hsien Liao, Yu-Chun Chung

Proceedings of the 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 2011