YoonSeock Son
Orcid: 0000-0002-4758-5611
According to our database1,
YoonSeock Son
authored at least 8 papers
between 2016 and 2024.
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Bibliography
2024
Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement.
Inf. Syst. Res., 2024
2023
The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education's Transition to Emergency Remote Teaching.
MIS Q., 2023
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level.
J. Manag. Inf. Syst., 2023
2021
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment.
J. Manag. Inf. Syst., 2021
2020
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition.
Inf. Syst. Res., 2020
2018
Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference.
Proceedings of the International Conference on Information Systems, 2018
2017
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme.
Proceedings of the International Conference on Information Systems, 2017
2016
The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce.
Proceedings of the International Conference on Information Systems, 2016