Yingda Lu
Orcid: 0000-0001-9482-6759
According to our database1,
Yingda Lu
authored at least 17 papers
between 2011 and 2024.
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Bibliography
2024
Electron. Commer. Res., December, 2024
2023
Direct and Indirect Spillovers from Content Providers' Switching: Evidence from Online Livestreaming.
Inf. Syst. Res., 2023
Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement.
Proceedings of the 56th Hawaii International Conference on System Sciences, 2023
2021
The Impact of Subscription Reciprocity on Charitable Content Creation and Sharing: Evidence from Twitter on Giving Tuesday.
MIS Q., 2021
Proceedings of the 42nd International Conference on Information Systems, 2021
Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication.
Proceedings of the 42nd International Conference on Information Systems, 2021
Proceedings of the 54th Hawaii International Conference on System Sciences, 2021
2018
Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform.
Proceedings of the International Conference on Information Systems, 2018
Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales.
Proceedings of the International Conference on Information Systems, 2018
2017
Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum.
MIS Q., 2017
Proceedings of the International Conference on Information Systems, 2017
Proceedings of the 50th Hawaii International Conference on System Sciences, 2017
2016
An Examination of Social Comparison Triggered by Higher Donation Visibility over Social Media Platforms.
Proceedings of the International Conference on Information Systems, 2016
What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content.
Proceedings of the 22nd Americas Conference on Information Systems, 2016
2013
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation.
Manag. Sci., 2013
2011
Proceedings of the International Conference on Information Systems, 2011