Yihong Yao

According to our database¹, Yihong Yao authored at least 2 papers between 2011 and 2013.

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2013

Examining the effects of malfunctioning personalized services on online users' distrust and behaviors.

[BibT_eX]

[DOI]

Decis. Support Syst., 2013

2011

The Effects Of Malfunctioning Personalized Services On Users' Trust And Behaviors.

[BibT_eX]

[DOI]

Proceedings of the Pacific Asia Conference on Information Systems, 2011