Yifei Rong

According to our database, Yifei Rong authored at least 4 papers between 2016 and 2018.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2018

Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising.

Kan Ren, Weinan Zhang, Ke Chang, Yifei Rong, Yong Yu, Jun Wang

IEEE Trans. Knowl. Data Eng., 2018

2017

Managing Risk of Bidding in Display Advertising.

Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang

Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, 2017

2016

Feedback Control of Real-Time Display Advertising.

Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang

Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, 2016

User Response Learning for Directly Optimizing Campaign Performance in Display Advertising.

Kan Ren, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu, Jun Wang

Proceedings of the 25th ACM International Conference on Information and Knowledge Management, 2016