Yao Mu

Orcid: 0009-0002-6209-7170

Affiliations:

Shanghai International Studies University, School of Business and Management, China

According to our database¹, Yao Mu authored at least 2 papers in 2024.

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2024

Dynamic Bayesian Network-Based Product Recommendation Considering Consumers' Multistage Shopping Journeys: A Marketing Funnel Perspective.

[BibT_eX]

[DOI]

Inf. Syst. Res., 2024

Encoding consumer interests into product snippets with a multi-criteria genetic optimization approach.

[BibT_eX]

[DOI]

Inf. Manag., 2024