Yanya Ruan
Orcid: 0000-0003-3339-3640
According to our database1,
Yanya Ruan
authored at least 2 papers
between 2016 and 2023.
Collaborative distances:
Collaborative distances:
Timeline
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2023
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Bibliography
2023
AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce.
Electron. Commer. Res. Appl., November, 2023
2016
What makes social shopping?: re-examining the effects of multi-attributes utility, trust and relationship on social shopping intention.
Proceedings of the 18th Annual International Conference on Electronic Commerce, 2016