Yang Li

According to our database, Yang Li authored at least 16 papers between 2018 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow.

Yang Li, Xiang Gong

IEEE Trans. Engineering Management, 2024

Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: the moderating role of learning goal orientation.

Kai Zhang, Hefu Liu, Yang Li, Xia Wu

Internet Res., 2024

Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis.

Yang Li, Jie Fang, Shuai Yuan, Zhao Cai

Internet Res., 2024

2023

Integrating online and offline channels for online customer loyalty: the moderating role of retailer credibility.

Tianyi Ma, Xia Wu, Yang Li

Inf. Technol. People, 2023

How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness.

Yang Li, Ran Tan, Xiang Gong

Inf. Technol. People, 2023

Does online-offline channel integration matter for supply chain resilience? The moderating role of environmental uncertainty.

Xia Wu, Yang Li, Zujun Zhu

Ind. Manag. Data Syst., 2023

2022

When Do IT Capabilities Create Value for Buyer Performance? The Moderating Effect of Social Capital on Supply Chain Information Integration.

Yang Li, Hefu Liu, Shaobo Wei

Inf. Syst. Manag., 2022

Influence of IT support on firms' cross-channel integration: the moderating role of institutional environment.

Xia Wu, Yang Li, Hefu Liu, Kai Zhang

Ind. Manag. Data Syst., 2022

2021

Beauty matters: reducing bounce rate by aesthetics of experience product portal page.

Xueqing Wang, Yang Li, Zhao Cai, Hefu Liu

Ind. Manag. Data Syst., 2021

Reducing transaction uncertainty with brands in web stores of dual-channel retailers.

Juan Wang, Qian Huang, Yang Li, Jibao Gu

Int. J. Inf. Manag., 2021

Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation.

Jie Fang, Hefu Liu, Yang Li

Inf. Manag., 2021

Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness.

Jie Fang, Hefu Liu, Yang Li, Zhao Cai

Electron. Commer. Res. Appl., 2021

Enhancing Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Consumer Unplanned Purchase.

Ran Tan, Yang Li, Qian Huang

Proceedings of the 42nd International Conference on Information Systems, 2021

2020

Information privacy concern and deception in online retailing.

Yang Li, Hefu Liu, Matthew Lee, Qian Huang

Internet Res., 2020

2019

Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness.

Ruizhi Li, Yang Li, Hefu Liu, Qian Huang

Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019

2018

Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs.

Yang Li, Hefu Liu, Eric T. K. Lim, Jie Mein Goh, Feng Yang, Matthew K. O. Lee

Decis. Support Syst., 2018