Yakov Bart

According to our database, Yakov Bart authored at least 7 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

Search Engine Revenue from Navigational and Brand Advertising.

Jeffrey L. Gleason, Alice Koeninger, Desheng Hu, Jessica Teurn, Yakov Bart, Samsun Knight, Ronald E. Robertson, Christo Wilson

Proceedings of the Eighteenth International AAAI Conference on Web and Social Media, 2024

Multimodal Drivers of Attention Interruption to Baby Product Video Ads.

Wen Xie, Lingfei Luan, Yanjun Zhu, Yakov Bart, Sarah Ostadabbas

Proceedings of the Pattern Recognition - 27th International Conference, 2024

2021

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms.

Hui Li, Qiaowei Shen, Yakov Bart

Manag. Sci., 2021

2018

Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes.

Pedro M. Gardete, Yakov Bart

Mark. Sci., 2018

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon.

Hui Li, Qiaowei Shen, Yakov Bart

Manag. Sci., 2018

2017

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.

Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao

Mark. Sci., 2017

2014

Exploding Offers Can Blow Up in More Than One Way.

Nelson Lau, Yakov Bart, J. Neil Bearden, Ilia Tsetlin

Decis. Anal., 2014