Xinjia Tong

According to our database, Xinjia Tong authored at least 3 papers between 2022 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation.

Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang, Hui Jiang

Electron. Commer. Res. Appl., November, 2023

Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment.

Yuangao Chen, Xinjia Tong, Shuiqing Yang, Shasha Zhou

Ind. Manag. Data Syst., 2023

2022

Effects of background complexity on consumer emotion and purchase intention in live streaming commerce.

Xinjia Tong, Yuangao Chen, Shuiqing Yang, Shasha Zhou

Proceedings of the 21st Wuhan International Conference on E-Business, 2022