Wen-Chin Tsao

According to our database, Wen-Chin Tsao authored at least 4 papers between 2014 and 2019.

Collaborative distances:

• Dijkstra number of seven.
• Erdős number of six.

2019

Ethics in social media marketing.

Wen-Chin Tsao, Tz-Chi Mau

Aslib J. Inf. Manag., 2019

2016

Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship.

Wen-Chin Tsao, Ming-Tsang Hsieh, Tom M. Y. Lin

Ind. Manag. Data Syst., 2016

2015

eWOM persuasiveness: do eWOM platforms and product type matter?

Wen-Chin Tsao, Ming-Tsang Hsieh

Electron. Commer. Res., 2015

2014

Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers.

Wen-Chin Tsao

Electron. Commer. Res., 2014