Wei-Na Lee

According to our database, Wei-Na Lee authored at least 5 papers between 2004 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2020

Doing good while playing: The impact of prosocial advergames on consumer response.

Yoon Hi Sung, Wei-Na Lee

Comput. Hum. Behav., 2020

2014

Networking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sites.

Yoojung Kim, Wei-Na Lee

Cyberpsychology Behav. Soc. Netw., 2014

2005

The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web.

Wei-Na Lee, Sejung Marina Choi

J. Comput. Mediat. Commun., 2005

Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation.

Terry Daugherty, Wei-Na Lee, Harsha Gangadharbatla, Kihan Kim, Sounthaly Outhavong

J. Comput. Mediat. Commun., 2005

2004

How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online.

Byung kwan Lee, Ji-Young Hong, Wei-Na Lee

J. Comput. Mediat. Commun., 2004