Wanmo Koo

According to our database¹, Wanmo Koo authored at least 4 papers between 2014 and 2023.

Collaborative distances:

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2023

Ways to Implement Effective Product Placement on YouTube.

[BibT_eX]

[DOI]

Int. J. E Bus. Res., 2023

2020

Critical Omni-Channel Service Elements Affecting Satisfaction and Loyalty.

[BibT_eX]

[DOI]

Int. J. E Bus. Res., 2020

2016

Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers.

[BibT_eX]

[DOI]

Int. J. Interact. Mob. Technol., 2016

2014

Actual and ideal self-congruity affecting consumers' emotional and behavioral responses toward an online store.

[BibT_eX]

[DOI]

Comput. Hum. Behav., 2014