Vithala R. Rao

According to our database, Vithala R. Rao authored at least 8 papers between 1993 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data.

Seongsoo Jang, Hwang Kim, Vithala R. Rao

Inf. Technol. People, 2024

2020

A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes.

Jialie Chen, Vithala R. Rao

Manag. Sci., 2020

2016

Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation.

Vithala R. Rao, Yu Yu, Nita Umashankar

Mark. Sci., 2016

2015

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India.

Vishal Narayan, Vithala R. Rao, K. Sudhir

Mark. Sci., 2015

2013

Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach.

Hong Yuan, Miguel I. Gómez, Vithala R. Rao

Manag. Sci., 2013

Supply chains in the presence of store brands.

Xiang Fang, Srinagesh Gavirneni, Vithala R. Rao

Eur. J. Oper. Res., 2013

2011

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism.

Vishal Narayan, Vithala R. Rao, Carolyne Saunders

Mark. Sci., 2011

1993

Chapter 11 Pricing models in marketing.

Vithala R. Rao

Proceedings of the Marketing, 1993