Vilma Todri
Orcid: 0000-0002-8346-7364
According to our database1,
Vilma Todri
authored at least 12 papers
between 2014 and 2024.
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2024
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Bibliography
2024
Proceedings of the 45th International Conference on Information Systems, 2024
2022
2021
Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process.
Inf. Syst. Res., 2021
2020
Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel.
Inf. Syst. Res., 2020
2018
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms.
Inf. Syst. Res., 2018
Proceedings of the International Conference on Information Systems, 2018
2017
Proceedings of the International Conference on Information Systems, 2017
2016
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior.
MIS Q., 2016
2015
Proceedings of the Poster Proceedings of the 9th ACM Conference on Recommender Systems, 2015
The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events.
Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2015
2014
Social Commerce: An Empirical Examination of the Antecedents and Consequences of Commerce in Social Network Platforms.
Proceedings of the International Conference on Information Systems, 2014
Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media.
Proceedings of the International Conference on Information Systems, 2014