Vijay Mahajan

According to our database, Vijay Mahajan authored at least 10 papers between 1993 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls.

Haris Krijestorac, Rajiv Garg, Vijay Mahajan

Inf. Syst. Res., 2020

2018

Marketing Self-Improvement Programs for Self-Signaling Consumers.

Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan

Mark. Sci., 2018

2017

Understanding Spillover Effects in Consumption of Rich Digital Media.

Haris Krijestorac, Rajiv Garg, Vijay Mahajan, Frenkel ter Hofstede

Proceedings of the International Conference on Information Systems, 2017

2010

Optimal Bundling of Technological Products with Network Externality.

Ashutosh Prasad, R. Venkatesh, Vijay Mahajan

Manag. Sci., 2010

2006

Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands.

R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan

Manag. Sci., 2006

Managing electronic commerce retail transaction costs for customer value.

Alina M. Chircu, Vijay Mahajan

Decis. Support Syst., 2006

2003

Operationalizing technology improvements in product development decision-making.

Shantanu Bhattacharya, V. Krishnan, Vijay Mahajan

Eur. J. Oper. Res., 2003

2002

An Analysis of Manufacturer-Retailer Supply Chain Coordination in Cooperative Advertising.

Zhimin Huang, Susan X. Li, Vijay Mahajan

Decis. Sci., 2002

2001

The Economic Leverage of the Virtual Community.

Sridhar Balasubramanian, Vijay Mahajan

Int. J. Electron. Commer., 2001

1993

Chapter 8 New-product diffusion models.

Vijay Mahajan, Eitan Muller, Frank M. Bass

Proceedings of the Marketing, 1993