Venkatesh Shankar

According to our database, Venkatesh Shankar authored at least 10 papers between 2002 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events.

Kathleen T. Li, Venkatesh Shankar

Manag. Sci., 2024

2019

Mobile App Introduction and Online and Offline Purchases and Product Returns.

Unnati Narang, Venkatesh Shankar

Mark. Sci., 2019

2015

The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry.

Yan Liu, Venkatesh Shankar

Manag. Sci., 2015

2013

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.

Gary L. Lilien, John H. Roberts, Venkatesh Shankar

Mark. Sci., 2013

2008

Practice Prize Paper - <i>BRAN*EQT</i>: A Multicategory Brand Equity Model and Its Application at Allstate.

Venkatesh Shankar, Pablo Azar, Matthew Fuller

Mark. Sci., 2008

2007

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

Kartik Kalaignanam, Venkatesh Shankar, Rajan Varadarajan

Manag. Sci., 2007

2006

Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers.

Venkatesh Shankar

Manag. Sci., 2006

The Effects of New Franchisor Partnering Strategies on Franchise System Size.

Scott Shane, Venkatesh Shankar, Ashwin Aravindakshan

Manag. Sci., 2006

2002

Online trust: a stakeholder perspective, concepts, implications, and future directions.

Venkatesh Shankar, Glen L. Urban, Fareena Sultan

J. Strateg. Inf. Syst., 2002

Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis.

Xing Pan, Venkatesh Shankar, Brian T. Ratchford

Proceedings of the Economics of the Internet and E-commerce, 2002