Valeria Franzoi

According to our database, Valeria Franzoi authored at least 1 paper in 2014.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2014

A comprehensive model of integrated marketing communication, brand equity, and sales.

Michele Andreaus, Roberta Cuel, Valeria Franzoi, Diego Ponte

Proceedings of the 14th International Conference on Knowledge Management and Data-driven Business, 2014