Tsuen-Ho Hsu

According to our database, Tsuen-Ho Hsu authored at least 15 papers between 2000 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2021

A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations.

Tsuen-Ho Hsu, Chun-Hsien Chen, Ya-Wun Yang

Symmetry, 2021

A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms.

Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao

Int. J. Fuzzy Syst., 2021

2017

Using netnography for the study of role-playing in female online games: Interpretation of situational context model.

Yi-Sheng Wang, Wei-Long Lee, Tsuen-Ho Hsu

Internet Res., 2017

2014

Capturing customer judgments of product category.

Tsuen-Ho Hsu, Tsung-Nan Tsai, Yi-Jung Hung

Inf. Sci., 2014

2013

A Relationship Hierarchy Structural Fuzzy ANP model to explore development of marketing strategic alliances.

Tsuen-Ho Hsu, Jia-Wei Tang

Proceedings of the Joint IFSA World Congress and NAFIPS Annual Meeting, 2013

2012

The multiple criteria and sub-criteria for electronic service quality evaluation: an interdependence perspective.

Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang

Online Inf. Rev., 2012

A hybrid ANP evaluation model for electronic service quality.

Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang

Appl. Soft Comput., 2012

An analytical model for building brand equity in hospitality firms.

Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang

Ann. Oper. Res., 2012

2011

Designing a model of FANP in brand image decision-making.

Ling-Zhong Lin, Tsuen-Ho Hsu

Appl. Soft Comput., 2011

2010

An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management.

Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang

Proceedings of the Marketing Intelligent Systems Using Soft Computing, 2010

2009

Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms.

Tsuen-Ho Hsu, Tsung-Nan Tsai, Pei-Ling Chiang

Inf. Sci., 2009

Application of Monte Carlo AHP in ranking dental quality attributes.

Tsuen-Ho Hsu, Frank F. C. Pan

Expert Syst. Appl., 2009

2006

A Fuzzy Preference Relations to Service Innovation Project Selection.

Tsuen-Ho Hsu, Ling-Zhong Lin

Proceedings of the 2006 Joint Conference on Information Sciences, 2006

A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice.

Tsuen-Ho Hsu, Li-Tzu Chiang

Proceedings of the IEEE International Conference on Fuzzy Systems, 2006

2000

The fuzzy clustering on market segment.

Tsuen-Ho Hsu, Kao-Ming Chu, Hei-Chun Chan

Proceedings of the Ninth IEEE International Conference on Fuzzy Systems, 2000