Thomas J. Steenburgh

According to our database, Thomas J. Steenburgh authored at least 5 papers between 2008 and 2018.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2018

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged.

Clarence Lee, Elie Ofek, Thomas J. Steenburgh

Manag. Sci., 2018

2015

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

Qiang Liu, Thomas J. Steenburgh, Sachin Gupta

Mark. Sci., 2015

2014

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans.

Doug J. Chung, Thomas J. Steenburgh, K. Sudhir

Mark. Sci., 2014

2011

An Investigation of Earnings Management Through Marketing Actions.

Craig J. Chapman, Thomas J. Steenburgh

Manag. Sci., 2011

2008

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models.

Thomas J. Steenburgh

Mark. Sci., 2008