ThaeMin Lee

According to our database¹, ThaeMin Lee authored at least 3 papers between 2005 and 2007.

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2007

The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers.

[BibT_eX]

[DOI]

Int. J. Mob. Commun., 2007

Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context.

[BibT_eX]

[DOI]

Bus. Process. Manag. J., 2007

2005

Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance.

[BibT_eX]

[DOI]

Proceedings of the 2005 International Conference on Mobile Business (ICMB 2005), 2005