Tanja Kersten

According to our database, Tanja Kersten authored at least 1 paper in 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

The Interdependencies between Customer Journey, Business Model, and Technology in Creating Digital Customer Experiences - A Configurational Analysis at the Example of Brick-and-Mortar Retail.

Timo Phillip Böttcher, Tanja Kersten, Jörg Weking, Andreas Hein, Helmut Krcmar

Proceedings of the 56th Hawaii International Conference on System Sciences, 2023