Stefan Stremersch
According to our database1,
Stefan Stremersch
authored at least 8 papers
between 2003 and 2016.
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Bibliography
2016
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry.
Mark. Sci., 2016
2013
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space.
Mark. Sci., 2013
2011
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality.
Mark. Sci., 2011
2010
Mark. Sci., 2010
2009
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes.
Mark. Sci., 2009
2008
Erratum - The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
Manag. Sci., 2008
2007
The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
Manag. Sci., 2007
2003
Modeling the Consumer Decision to Mass Customize.
Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, 2003