Simon Pierre Sigué

According to our database, Simon Pierre Sigué authored at least 16 papers between 2001 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Cooperative advertising in competing supply chains and the long-term effects of retail advertising.

Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué

J. Oper. Res. Soc., 2022

2021

Multichannel retailing and price competition.

Salma Karray, Simon Pierre Sigué

Int. Trans. Oper. Res., 2021

2020

Manufacturer defensive and offensive advertising in competing distribution channels.

Guiomar Martín-Herrán, Simon Pierre Sigué

Int. Trans. Oper. Res., 2020

2019

Cooperative advertising programs: are accrual constraints necessary?

Punya Chatterjee, Salma Karray, Simon Pierre Sigué

Int. Trans. Oper. Res., 2019

2018

Joint advertising of complementary products sold through an independent retailer.

Salma Karray, Simon Pierre Sigué

Int. J. Prod. Res., 2018

Informational and/or transactional websites: Strategic choices in a distribution channel.

Salma Karray, Simon Pierre Sigué

Electron. Commer. Res. Appl., 2018

2016

Should companies jointly promote their complementary products when they compete in other product categories?

Salma Karray, Simon Pierre Sigué

Eur. J. Oper. Res., 2016

2015

Trade deals and/or on-package coupons.

Guiomar Martín-Herrán, Simon Pierre Sigué

Eur. J. Oper. Res., 2015

Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth.

Steffen Jørgensen, Simon Pierre Sigué

Dyn. Games Appl., 2015

2014

Downstream horizontal integration and multiunit dealership.

Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour

Int. Trans. Oper. Res., 2014

2011

Strategic interactions in traditional franchise systems: Are franchisors always better off?

Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour

Eur. J. Oper. Res., 2011

Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?

Guiomar Martín-Herrán, Simon Pierre Sigué

Eur. J. Oper. Res., 2011

2009

Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value.

Gila E. Fruchter, Simon Pierre Sigué

J. Optimization Theory and Applications, 2009

Advertising strategies in a franchise system.

Simon Pierre Sigué, Pradeep Chintagunta

Eur. J. Oper. Res., 2009

2004

BOOK REVIEW: <i>Differential Games in Marketing</i>. By Steffen Jørgensen and Georges Zaccour.

Simon Pierre Sigué

IGTR, 2004

2001

Stackelberg Leadership in a Marketing Channel.

Steffen Jørgensen, Simon Pierre Sigué, Georges Zaccour

IGTR, 2001