Silvia Zaharia

According to our database, Silvia Zaharia authored at least 7 papers between 2017 and 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2024

Exploring the Impact of Virtual Influencers on Social Media User's Purchase Intention in Germany: An Empirical Study.

Silvia Zaharia, Jasmin Asici

Proceedings of the HCI in Business, Government and Organizations, 2024

2022

Smart Fitting Rooms: Acceptance of Smart Retail Technologies in Omni-Channel Physical Stores.

Larissa Brümmer, Silvia Zaharia

Proceedings of the HCI in Business, Government and Organizations, 2022

2021

Consumers' Acceptance of a Voice Commerce Application in FMCG in Germany, U.S. and U.K.

Elena Adolphs, Silvia Zaharia

Proceedings of the HCI in Business, Government and Organizations, 2021

2020

Voice Commerce - Studying the Acceptance of Smart Speakers.

Silvia Zaharia, Matthias Würfel

Proceedings of the Human Interaction, Emerging Technologies and Future Applications III, 2020

2019

Online Shopping Motives - An Empirical Investigation of Consumer Buying Behavior in Germany's Main Online Retail Segments.

Silvia Zaharia

Proceedings of the HCI in Business, Government and Organizations. eCommerce and Consumer Behavior, 2019

Customer Experience in Online-Retailing - An Analysis of the Main Segments in German Online-Retailing.

Silvia Zaharia, Matthias Schmitz

Proceedings of the Advances in Human Factors, Business Management and Leadership, 2019

2017

Eye-Tracking Analysis of Gender-Specific Online Information Research and Buying Behavior.

Silvia Zaharia, Daniela Kauke, Ella Hartung

Proceedings of the HCI in Business, Government and Organizations. Supporting Business, 2017