Silke Plennert

According to our database, Silke Plennert authored at least 2 papers between 2014 and 2015.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2015

InsightGame: Designing a Market Research Game to Gain Better Insights into Purchase Decision Processes.

Silke Plennert, Susanne Robra-Bissantz

Proceedings of the New Horizons in Design Science: Broadening the Research Agenda, 2015

2014

Ein Serious Game als neue qualitative Erhebungsmethode für die Customer Journey beim Automobilkauf.

Silke Plennert, Susanne Robra-Bissantz

Proceedings of the 44. Jahrestagung der Gesellschaft für Informatik, Big Data, 2014