Shuba Srinivasan

According to our database, Shuba Srinivasan authored at least 7 papers between 2003 and 2022.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2022

Uncovering Characteristic Response Paths of a Population.

Yicheng Song, Nachiketa Sahoo, Shuba Srinivasan, Chrysanthos Dellarocas

INFORMS J. Comput., 2022

2018

The Impact of Online Product Reviews on Product Returns.

Nachiketa Sahoo, Chrysanthos Dellarocas, Shuba Srinivasan

Inf. Syst. Res., 2018

2014

Consumer Attitude Metrics for Guiding Marketing Mix Decisions.

Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim

Mark. Sci., 2014

2011

Optimal Advertising When Envisioning a Product-Harm Crisis.

Olivier Rubel, Prasad A. Naik, Shuba Srinivasan

Mark. Sci., 2011

2010

Estimating Cannibalization Rates for Pioneering Innovations.

Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe

Mark. Sci., 2010

2004

Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe

Manag. Sci., 2004

2003

Consumer Satisfaction for Internet Service Providers: An Analysis of Underlying Processes.

Sunil Erevelles, Shuba Srinivasan, Steven Rangel

Inf. Technol. Manag., 2003