Shu-Fei Yang

According to our database¹, Shu-Fei Yang authored at least 2 papers between 2014 and 2015.

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2015

An eye-tracking study of the Elaboration Likelihood Model in online shopping.

[BibT_eX]

[DOI]

Electron. Commer. Res. Appl., 2015

2014

Effects of Attribute Framing Varying with the Elaboration in Online Shopping: An Eye-Tracking Approach.

[BibT_eX]

[DOI]

Proceedings of the 47th Hawaii International Conference on System Sciences, 2014