Serena Rovai

According to our database¹, Serena Rovai authored at least 2 papers in 2024.

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2024

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views.

[BibT_eX]

[DOI]

Inf. Technol. People, 2024

Examining user-generated content, service failure recovery and customer-brand relationships: an exploration through commitment-trust theory.

[BibT_eX]

[DOI]

Internet Res., 2024