Scott A. Neslin

According to our database, Scott A. Neslin authored at least 6 papers between 1993 and 2016.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2016

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment.

Elisa Montaguti, Scott A. Neslin, Sara Valentini

Mark. Sci., 2016

2014

Editorial - Report of the Marketing Science Editorial Review Committee.

Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan

Mark. Sci., 2014

2012

Database Submission - The ISMS Durable Goods Data Sets.

Jian Ni, Scott A. Neslin, Baohong Sun

Mark. Sci., 2012

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan

Mark. Sci., 2012

2009

An Optimal Contact Model for Maximizing Online Panel Response Rates.

Scott A. Neslin, Thomas P. Novak, Kenneth R. Baker, Donna L. Hoffman

Manag. Sci., 2009

1993

Chapter 12 Sales promotion models.

Robert C. Blattberg, Scott A. Neslin

Proceedings of the Marketing, 1993