Sanjiv Mittal

According to our database, Sanjiv Mittal authored at least 4 papers between 2017 and 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of four.

2024

Location-based advertising: a systematic review, integrative framework, and future research Agenda.

Radhika Aggarwal, Sanjiv Mittal, Sanjay Dhingra

J. Locat. Based Serv., July, 2024

What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation.

Radhika Aggarwal, Sanjay Dhingra, Sanjiv Mittal

J. Locat. Based Serv., April, 2024

2022

Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands.

Radhika Aggarwal, Sanjiv Mittal

Int. J. Online Mark., 2022

2017

Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India.

Rajat Gera, Sanjiv Mittal, Dharminder Kumar Batra, B. Prasad

Int. J. Serv. Sci. Manag. Eng. Technol., 2017