Salma Karray

According to our database, Salma Karray authored at least 22 papers between 2007 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers.

Salma Karray, Guiomar Martín-Herrán

Int. Trans. Oper. Res., January, 2024

2023

Price and quality competition while envisioning a quality-related product recall.

Amirhossein Jafarzadeh Ghazi, Salma Karray, Nader Azad

Eur. J. Oper. Res., December, 2023

2022

Cooperative advertising in competing supply chains and the long-term effects of retail advertising.

Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué

J. Oper. Res. Soc., 2022

Assessing credit risk of commercial customers using hybrid machine learning algorithms.

Marcos Roberto Machado, Salma Karray

Expert Syst. Appl., 2022

Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry.

Marcos Roberto Machado, Salma Karray

Electron. Commer. Res. Appl., 2022

The impact of retailers' loyalty programs in a supply chain context.

Amirhossein Bazargan, Salma Karray

Comput. Ind. Eng., 2022

2021

Multichannel retailing and price competition.

Salma Karray, Simon Pierre Sigué

Int. Trans. Oper. Res., 2021

Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?

Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari

Comput. Manag. Sci., 2021

2020

Should competing firms offer 'Buy n times, get one free' loyalty programs? A game-theoretic analysis.

Amirhossein Bazargan, Saeed Zolfaghari, Salma Karray

J. Oper. Res. Soc., 2020

2019

Cooperative advertising programs: are accrual constraints necessary?

Punya Chatterjee, Salma Karray, Simon Pierre Sigué

Int. Trans. Oper. Res., 2019

Fighting store brands through the strategic timing of pricing and advertising decisions.

Salma Karray, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2019

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising.

Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2019

LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry.

Marcos Roberto Machado, Salma Karray, Ivaldo Tributino de Sousa

Proceedings of the 14th International Conference on Computer Science & Education, 2019

2018

Joint advertising of complementary products sold through an independent retailer.

Salma Karray, Simon Pierre Sigué

Int. J. Prod. Res., 2018

'Buy <i>n</i> times, get one free' loyalty cards: Are they profitable for competing firms? A game theoretic analysis.

Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari

Eur. J. Oper. Res., 2018

Informational and/or transactional websites: Strategic choices in a distribution channel.

Salma Karray, Simon Pierre Sigué

Electron. Commer. Res. Appl., 2018

2016

Should companies jointly promote their complementary products when they compete in other product categories?

Salma Karray, Simon Pierre Sigué

Eur. J. Oper. Res., 2016

2015

Modeling brand advertising with heterogeneous consumer response: channel implications.

Salma Karray

Ann. Oper. Res., 2015

2013

Periodicity of pricing and marketing efforts in a distribution channel.

Salma Karray

Eur. J. Oper. Res., 2013

2011

Effectiveness of retail joint promotions under different channel structures.

Salma Karray

Eur. J. Oper. Res., 2011

2009

A dynamic model for advertising and pricing competition between national and store brands.

Salma Karray, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2009

2007

Effectiveness of COOP Advertising Programs in Competitive Distribution Channels.

Salma Karray, Georges Zaccour

IGTR, 2007