Saihua Shi

According to our database, Saihua Shi authored at least 1 paper in 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2024

The effect mechanism of the celebrity persona on consumers' purchase intention: based on the analysis of the grounded theory.

Bing Lei, Saihua Shi, Wei Liu

Kybernetes, 2024