Rongkai Zhang
Affiliations:- Shenzhen University, College of Management, China
According to our database1,
Rongkai Zhang
authored at least 2 papers
between 2022 and 2023.
Collaborative distances:
Collaborative distances:
Timeline
Legend:
Book In proceedings Article PhD thesis Dataset OtherLinks
On csauthors.net:
Bibliography
2023
The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type.
Proceedings of the E-Business. Digital Empowerment for an Intelligent Future, 2023
2022
Does an AI Streamer Have Feelings?The Influence of the Positive Emotions of AI Streamer on Consumers' Purchase Intention.
Proceedings of the 21st Wuhan International Conference on E-Business, 2022