Robin Marco Gubela

According to our database, Robin Marco Gubela authored at least 8 papers between 2017 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study.

Robin Marco Gubela, Stefan Lessmann, Björn Stöcker

Inf. Syst. Frontiers, June, 2024

2021

Uplift modeling with value-driven evaluation metrics.

Robin Marco Gubela, Stefan Lessmann

Decis. Support Syst., 2021

2020

Response transformation and profit decomposition for revenue uplift modeling.

Robin Marco Gubela, Stefan Lessmann, Szymon Jaroszewicz

Eur. J. Oper. Res., 2020

Uplift Forest for Multiple Treatments and Continuous Outcomes.

Robin Marco Gubela, Stefan Lessmann

Proceedings of the 41st International Conference on Information Systems, 2020

Interpretable Multiple Treatment Revenue Uplift Modeling.

Robin Marco Gubela, Stefan Lessmann

Proceedings of the 26th Americas Conference on Information Systems, 2020

2019

Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies.

Robin Marco Gubela, Artem Bequé, Stefan Lessmann, Fabian Gebert

Int. J. Inf. Technol. Decis. Mak., 2019

Affordable Uplift: Supervised Randomization in Controlled Experiments.

Johannes Haupt, Daniel Jacob, Robin Marco Gubela, Stefan Lessmann

Proceedings of the 40th International Conference on Information Systems, 2019

2017

Revenue Uplift Modeling.

Robin Marco Gubela, Stefan Lessmann, Johannes Haupt, Annika Baumann, Tillmann Radmer, Fabian Gebert

Proceedings of the International Conference on Information Systems, 2017