Rik Pieters

According to our database, Rik Pieters authored at least 7 papers between 2002 and 2015.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2015

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.

Michel Wedel, Rik Pieters

Mark. Sci., 2015

2013

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data.

Savannah Wei Shi, Michel Wedel, Rik Pieters

Manag. Sci., 2013

2012

Ad Gist: Ad Communication in a Single Eye Fixation.

Rik Pieters, Michel Wedel

Mark. Sci., 2012

2010

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Thales S. Teixeira, Michel Wedel, Rik Pieters

Mark. Sci., 2010

2008

Research Note - Competitive Brand Salience.

Ralf van der Lans, Rik Pieters, Michel Wedel

Mark. Sci., 2008

2007

Optimal Feature Advertising Design Under Competitive Clutter.

Rik Pieters, Michel Wedel, Jie Zhang

Manag. Sci., 2007

2002

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.

Rik Pieters, Luk Warlop, Michel Wedel

Manag. Sci., 2002