Reena Yoogalingam

According to our database, Reena Yoogalingam authored at least 4 papers between 2002 and 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of four.

2022

Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study.

Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy

Int. J. E Bus. Res., 2022

2014

Strategies for Appointment Policy Design with Patient Unpunctuality.

Kenneth J. Klassen, Reena Yoogalingam

Decis. Sci., 2014

2009

Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis.

Anteneh Ayanso, Reena Yoogalingam

Int. J. Electron. Commer., 2009

2002

Supply planning for industrial ecology and remanufacturing under uncertainty: a numerical study of leaded-waste recovery from television disposal.

Jonathan D. Linton, Julian Scott Yeomans, Reena Yoogalingam

J. Oper. Res. Soc., 2002