Raquel Gurrea
Orcid: 0000-0002-5487-5203Affiliations:
- University of Zaragoza, Department of Marketing Management and Market Research, Spain
According to our database1,
Raquel Gurrea
authored at least 21 papers
between 2006 and 2023.
Collaborative distances:
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Bibliography
2023
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse.
Electron. Mark., December, 2023
The double side of flow in regret and product returns: Maximizers versus satisficers.
Int. J. Inf. Manag., August, 2023
How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process.
Cyberpsychology Behav. Soc. Netw., March, 2023
Using augmented reality to reduce cognitive dissonance and increase purchase intention.
Comput. Hum. Behav., 2023
2022
2017
The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch.
Telematics Informatics, 2017
Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention.
Electron. Commer. Res., 2017
2016
The effects of learner-generated videos for YouTube on learning outcomes and satisfaction.
Comput. Educ., 2016
2013
The Role of Symbols Signalling the Product Status on Online Users' Information Processing.
Online Inf. Rev., 2013
2011
Comput. Hum. Behav., 2011
2010
Effects of visual and textual information in online product presentations: looking for the best combination in website design.
Eur. J. Inf. Syst., 2010
2009
The effect of product presentation mode on the perceived content and continent quality of web sites.
Online Inf. Rev., 2009
Int. J. Serv. Stand., 2009
The Impact of Online Product Presentation on Consumers' Perceptions: An Experimental Analysis.
Int. J. E Serv. Mob. Appl., 2009
2008
Internet Res., 2008
Proceedings of the E-Commerce and Web Technologies, 9th International Conference, 2008
2007
Perceived substitutability between digital and physical channels: the case of newspapers.
Online Inf. Rev., 2007
Analyzing the Influence of Websites Attributes on the Choice of Newspapers on the Internet.
Proceedings of the E-Commerce and Web Technologies, 8th International Conference, 2007
2006
Internet Res., 2006
The role played by perceived usability, satisfaction and consumer trust on website loyalty.
Inf. Manag., 2006