Rakesh R. Mallipeddi
Orcid: 0000-0002-2395-7791
According to our database1,
Rakesh R. Mallipeddi
authored at least 3 papers
between 2021 and 2024.
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Bibliography
2024
MIS Q., 2024
2022
A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers.
Manag. Sci., 2022
2021
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014.
Inf. Syst. Res., 2021