Radhika Aggarwal

According to our database, Radhika Aggarwal authored at least 4 papers between 2022 and 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2024

Location-based advertising: a systematic review, integrative framework, and future research Agenda.

Radhika Aggarwal, Sanjiv Mittal, Sanjay Dhingra

J. Locat. Based Serv., July, 2024

What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation.

Radhika Aggarwal, Sanjay Dhingra, Sanjiv Mittal

J. Locat. Based Serv., April, 2024

2023

What Explains the Adoption of Mobile Wallets? A Study from Merchants' Perspectives.

Shelly Gupta, Sanjay Dhingra, Santroop Tanwar, Radhika Aggarwal

Int. J. Hum. Comput. Interact., November, 2023

2022

Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands.

Radhika Aggarwal, Sanjiv Mittal

Int. J. Online Mark., 2022