Rachel Esther Lim

According to our database, Rachel Esther Lim authored at least 3 papers between 2023 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of six.

2025

Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement.

Paola Martinez Romero, Rachel Esther Lim, Hyejune Park

Comput. Hum. Behav., 2025

2023

"You are a virtual influencer!": Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility.

Rachel Esther Lim, So Young Lee

Comput. Hum. Behav., November, 2023

Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness.

Rachel Esther Lim, Yoon Hi Sung, Ji Mi Hong

Telematics Informatics, 2023