Preyas S. Desai

According to our database, Preyas S. Desai authored at least 18 papers between 2001 and 2022.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2022

Editorial: Next Steps for <i>Frontiers in Marketing Science</i>.

Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur

Mark. Sci., 2022

2018

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans.

Preyas S. Desai, Devavrat Purohit, Bo Zhou

Mark. Sci., 2018

2016

The Strategic Role of Exchange Promotions.

Preyas S. Desai, Devavrat Purohit, Bo Zhou

Mark. Sci., 2016

2015

Editorial - Acknowledging 2014 <i>Marketing Science</i> Contributions.

Preyas S. Desai

Mark. Sci., 2015

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis.

Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin

Manag. Sci., 2015

2014

The Company That You Keep: When to Buy a Competitor's Keyword.

Preyas S. Desai, Woochoel Shin, Richard Staelin

Mark. Sci., 2014

Editorial - New Editorial Structure for Marketing Science.

Preyas S. Desai, Fred M. Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer

Mark. Sci., 2014

Editorial - Acknowledging 2013 Marketing Science Contributions.

Preyas S. Desai

Mark. Sci., 2014

2013

Editorial - Acknowledging 2012 <i>Marketing Science</i> Contributors.

Preyas S. Desai

Mark. Sci., 2013

Editorial - <i>Marketing Science</i> Replication and Disclosure Policy.

Preyas S. Desai

Mark. Sci., 2013

2012

Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.

Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman

Mark. Sci., 2012

Editorial - People of <i>Marketing Science</i>.

Preyas S. Desai

Mark. Sci., 2012

2011

Music Downloads and the Flip Side of Digital Rights Management.

Dinah A. Vernik, Devavrat Purohit, Preyas S. Desai

Mark. Sci., 2011

Editorial - <i>Marketing Science</i>: Marketing <i>and</i> Science.

Preyas S. Desai

Mark. Sci., 2011

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond.

Pradeep K. Chintagunta, Preyas S. Desai

Manag. Sci., 2011

2010

"Call for Prices": Strategic Implications of Raising Consumers' Costs.

Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam

Mark. Sci., 2010

2007

Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods.

Preyas S. Desai, Oded Koenigsberg, Devavrat Purohit

Manag. Sci., 2007

2001

Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers.

Preyas S. Desai, Sunder Kekre, Suresh Radhakrishnan, Kannan Srinivasan

Manag. Sci., 2001