Pingjun Jiang
According to our database1,
Pingjun Jiang
authored at least 6 papers
between 2000 and 2018.
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Bibliography
2018
Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis.
Int. J. Electron. Bus., 2018
2014
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior.
Int. J. E Bus. Res., 2014
An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats.
Electron. Commer. Res. Appl., 2014
2008
Int. J. Electron. Bus., 2008
2002
2000
Segment-based mass customization: an exploration of a new conceptual marketing framework.
Internet Res., 2000