Pianpian Yang

According to our database, Pianpian Yang authored at least 8 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

How social media promotes impulsive buying: examining the role of customer inspiration.

Pianpian Yang, Hong Sheng, Congcong Yang, Yuanyue Feng

Ind. Manag. Data Syst., 2024

Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism.

Pianpian Yang, Yufan Jiang, Yuxi Lin, Shuang Geng, Rui Wang

Ind. Manag. Data Syst., 2024

2022

Effect of achievement-related gamification on brand attachment.

Congcong Yang, Pianpian Yang, Yuanyue Feng

Ind. Manag. Data Syst., 2022

2021

Effects of pride-tagged money and surprise-tagged money on online tipping.

Pianpian Yang, Qingyu Zhang, Yuanyue Feng

Internet Res., 2021

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust.

Shuang Geng, Pianpian Yang, Yun Gao, Ying Tan, Congcong Yang

Comput. Hum. Behav., 2021

2020

How to inspire customers via social media.

Hong Sheng, Pianpian Yang, Yuanyue Feng

Ind. Manag. Data Syst., 2020

2019

The Influence of Gamification Mechanics on Online Group-buying Participation.

Qingsong Ye, Yuanyue Feng, Pianpian Yang, Congcong Yang, Lusi Yang

Proceedings of the 25th Americas Conference on Information Systems, 2019

2014

How open search strategies align with firms' radical and incremental innovation: evidence from China.

Jinjuan Zang, Chenlu Zhang, Pianpian Yang, Yuan Li

Technol. Anal. Strateg. Manag., 2014